— Case Study

IGK

AI-generated beauty video for IGK — product hero films and social-first cuts that match IGK's editorial visual language and ship at the pace of new-launch cycles.

The Brief

IGK's brand voice is bold, editorial, and unmistakably premium. They needed video creative that read as IGK across paid social, PDPs, and campaign moments — delivered fast enough to keep pace with a modern beauty launch calendar.

The Approach

Product-focused hero pieces built to spotlight bottle design, texture, and formulation cues. Social cuts designed to interrupt the scroll on TikTok and Instagram. Every frame directed to match IGK's exact brand palette — saturated, high-contrast, unmissable on-shelf-or-on-feed.

The Craft

  • Bottle-forward product hero shots with editorial lighting
  • Texture-first close-ups — pour, drop, application energy
  • AI-generated UGC-style pieces (application, results, tutorial pacing)
  • Short-form social cuts optimized for beauty-vertical algorithm behavior

Related

See more of our AI video for beauty brands or AI social ads. Browse the full reel.