R+Co

AI-generated beauty video for R+Co — iconic-branded haircare content that keeps pace with R+Co's editorial identity and cult product velocity.

The Brief

R+Co's brand is inseparable from its typography, wordmark, and instantly-recognizable design language. Video creative had to feel unmistakably R+Co — across paid social, PDPs, and campaign moments — at a launch tempo that traditional production couldn't match.

The Approach

Product-focused pieces that let the packaging speak. Motion pieces that treated the wordmark as a visual anchor. Every frame directed to match R+Co's specific editorial-meets-graphic-design sensibility.

The Craft

• Bottle-forward product hero shots with heavy R+Co brand language
• Editorial motion pieces that treat the wordmark as design element
• Texture close-ups — formulation, pour, application, hand-in-frame
• Social-native cuts calibrated for beauty-vertical performance

Related

See more of our AI video for beauty brands or AI product videos. Browse the full reel.